est. 1994 

︎︎ ︎ ︎

email: rooneyelmi[at]

Rooney Elmi is a activist and emerging creative who specializes in visual media and pop cultural criticism. Her essays and interviews have been published in i-D, DAZED, Real Life Magazine, Okay Africa, Reverse Shot, Hyperallergic, among many others. She’s also the recipient of the 2017 New York Film Festival Critics Academy co-hosted by Film Society of Lincoln Center and Film Comment. 

Interests in internationalism, cyber culture, and anti-capitalism lead to her brainchild, SVLLY(wood), a biannual print and digital movie magazine, geared toward curating a radical cinephilia. The self-published editorial has been read and housed in over five continents and remains one of the extremely rare feminist print film publications in the world.

Additionally, she has held the title of director of development of Ohio Film Group, a state-of-the-art post production studio, handling film acquisitions and marketing. As well as interning with prolific film studio, IM Global during the 2016 Berlin Film Festival/ European Film Market circuit.

Rooney is now a free agent and actively look for work in the creative field as she switches gears to direct her first short film as well as develop a feature length documentary!




if you’re interested in collaborating - call me, beep me if you wanna reach me! 

currently focusing on writing + creative direction + film programming!


actively looking for producers and financiers.

TRANSFORMER [narrative short film]

status: pre-production.

theme: Somali-Muslim girlhood.

SEEN [90 minute experimental documentary]

status: filming.

theme: the surveillance state.


SVLLY(wood) is published twice a year and runs on diverse themes. If you’d interested in press coverage, have any ideas, or would like to particapte in our growing oeuvre ... HMU! 

clip from SEEN (TBD)